Today is Tech Tuesday, and since this is the first Tech Tuesday post after one of the biggest shopping days of the year – Black Friday – I thought it appropriate to talk for a bit about how mobile has changed retail.The Guardian says,
With mobile, retailers know they need to move quickly to stay ahead of the curve, provide super-targeted marketing and enable their customers to buy what they want, when they want, and where they want it. Mobile is unique – it isn’t just another box on a retailer’s multi-channel strategy presentation. Mobile supercharges all its channels.
It’s true, and in today’s day and age it’s unavoidable: mobile technology has changed retail. Mobile Technology has changed the way sellers sell and the way buyers buy.
The Guardian says that one of the best ways of realizing mobile potential is to put the point of sale checkout on the mobile device. This enables customers to skip lines and purchase immediately, which in turn means more profits for the store: the faster a customer can checkout, the less likely the customer is to put his merchandise back on the shelf. Using a mobile point of sale means you can go to your customers to complete their purchase rather than waiting on them to come to you.
The Guardian continues,
We have all read the predictions and heard the buzz words but this isn’t a fad. This is a fundamental shift in consumer behaviour and retailers have a unique opportunity to move quickly and take advantage of the true power of mobile. We have spoken to and are working with a large slice of the UK high-street, media owners, banks and other key industry players – we know the tides are turning.
Only time will tell who will flourish in this new era.
Our Iconic team can help your retail business flourish in this new era – drop us a line to learn more about the mobile sales system we have to offer.