Are you enjoying some success attracting customers to your establishment? Good. You’ll need these cost-effective tips to succeed even more in a world of fast-evolving technology.
Are you on the flip side, struggling to catch the eye of potential customers? That’s okay! You’ll need them too, because you stand to gain more well-deserved business opportunities.
In our first post of the Harmonizing Your Business series, we’ll discover more about what it takes to succeed in the world of technology, and what you can do to stay current and competitive.
1. Implement and utilize an integrated business solution. The simplest solution is the implementation of an enterprise resource planning (ERP) software suite, especially one that supports inventory tracking, accounting, and mobile point of sale transactions, among many other essential features. An initial implementation can take weeks or months at a time, but the investment more than compensates for the time spent navigating between software suites and doing one task for each suite. The added benefit of data synchronicity between modules makes sure that employees in completely different departments can work with the same data without consulting each other every minute of the workday. As an example: a Manufacturing employee confirms that a product is shipped from a warehouse, and the Sales employee then emails the updated order status to the customer.
2. Overhaul your point-of-sale system. If you are a retailer, you understand that your point-of-sale system is the customer’s final step to getting what he wants. This is also true for the four or five other customers behind him, who may or may not be as patient as he is to complete the transaction. So, if you’re losing potential customers regularly because your expensive, stationary point-of-sale system is keeping them from taking home their merchandise, you may need to think about replacing it.
Today, traditional point-of-sale companies recognize that their legacy machines are indeed expensive and stationary, and that they need to change their model to suit the fast-growing mobile point-of-sale business. That’s why they’ve pushed out mobile versions of their legacy cash registers, with many more features than even the most versatile register could provide: inventory tracking, acceptance of cash, checks and credit cards, and customer recall—all of which can be found in one mobile device, at a fraction of the cost of that fancy cash register.
Because mobile devices are cheap (relatively), it’s easy to assign multiple sales floor employees to carry them around the store and check out more customers, no matter where they happen to be, and hence eliminate the bottleneck effectively. Once that task is done, you can replace your erstwhile checkout counters with shelves full of more merchandise. And, depending on your store’s size, you can either consolidate your employees’ tills in one lockbox or spread them out in multiple lockboxes across the store. After all of this, you’ll save even more time and money, and your customers might even grow fascinated with your new pieces of retail technology.
3. Refresh your website (if you have one; if you don’t, build one). With the proliferation of smartphones and tablets, it’s unusual for people not to scour the Internet for what they need before they even leave their homes. If they don’t know of your business through word of mouth, they probably won’t find anything more than a Google Maps listing about you. Knowing this, seize the opportunity to build an online presence immediately.
It doesn’t have to be done by a professional web designer, though it would help to know a few general tips when you do build one:
- Host a responsive website, i.e. one that can fit desktop and mobile screens equally.
- Keep the website as simple as you can, and organize everything in an easy-to-read fashion.
- Retailers: integrate your stock levels with your inventory database, so customers know if their favored item is available.
- Country clubs: construct a member’s area showing when special events are held, and when a popular golf coach is available for lessons.
In the event that you find a real need for an improved point-of-sale solution, give Iconic Mobile Retail a look, and see how it can change your customer experience at the drop of a hat.